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On the occasion of the 30th AIMS Annual Management Education Convention 2018, the Association of Indian Management Schools, in collaboration with Academy of Indian Marketing and NJOY Learning Processes Pvt Ltd (representing Innovative Learning Solutions Inc, USA), offers a unique experience of participating in Conscious Capitalism Simulation Competition to Final Year MBA/PGDM students of AIM Institutions and AIMS Life Member Institutions.


The Conscious Capitalism ® simulation challenges you to operate a conscious business in contrast to the traditional profit-maximizing business paradigm. You must consider all of the firm's stakeholders, including customers, stockholders, employees, suppliers, and the community. You must deal with ethical, environmental and sustainability issues, in addition to the usual management challenges of running a business.

The teams would be judged using both hard and soft metrics. Hard metrics include balanced scorecard model that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth. Soft metrics include conscious actions indicating whether all stakeholders were valued.


The competition will have 2 rounds - Regional round and a final round. Regional rounds will be held on-line at four regions of India (North, South, East and West) simultaneously between 23 July and 28 July 2018. Only 8 teams from each region can participate and the selection of teams would be on first come first serve basis. Each team will have 6 students. Throughout this regional round, Dr Rajkumar Phatate would be your mentor.

Top two teams from each region, based on the balanced score card will qualify to participate in the final round to be held at Bengaluru between 29 and 31 Aug 2018. The final round would be held in a workshop mode under the instruction of Dr Ernest Cadotte, author of the simulation and Dr Rajkumar Phatate


This competition is restricted to the 2nd year MBA/PGDM students of AIM Institutions and AIMS Life Member Institutions.

Students will have to participate in teams of six.

Only one team from the school is eligible to participate.

Final Round: (between 29 and 31 Aug 2018, in Bengaluru)

Rs.50,000 plus Trophy for first prize
Rs.35,000 for second prize
Rs.15,000 for third prize
Special Certificate to each team member

Regional Rounds: (between 23 and 28 July 2018) on-line participation

Rs.5,000 to the finalist team
Rs.3,000 to the semi-finalist team
Certificate of participation for each team member


In addition to attractive prize money, participating in this competition will help you to:

Align & harmonize

Align and harmonize the interests of employees, customers, suppliers, the community, and shareholders.

Develop & Strategize

Develop strategic planning and execution skills within a rapidly changing environment.


Crystallize the linkages between business decisions and financial performance.

Regional Rounds: (between 23 and 28 July 2018) on-line participation

Instill a bottom line focus and the simultaneous need to deliver customer value

The 8 Teams selected (two from each Region) for participation in the finals will be reimbursed actual train (AC II / III tier) or airfare by the shortest route, upon actual participation, and also provided suitable accommodation at Bengaluru.


15th July 2018 or earlier, once 8 Teams in a particular region have been registered.


Rs.5000/- plus 18% GST (Rs.900) per team.

Each Team shall fill the registration form giving personal details of team members and also uploading authorization letter from Head of the Institution and get the PID. Then, using the PID, {e.g: if the PID is N01 to N08 (here N stands for North and the next two digits for team)} one of the Team Members can make the payment through NEFT/RTGS to:

Account Number: 918020050981298

Beneficiary Name: 30th AIMS Annual Convention 2018

IFSC : UTIB0000068

Bank and Branch: AXIS, Secunderabad

Final Round at Bengaluru
29th - 31st August, 2018

Two top teams from the regional rounds would participate in Final.

Registration Form

Get In Touch

Mr M Venkateshwarlu
Executive Secretary
Association of Indian Management Schools (AIMS)

D No: 6-3-668/10/76, First Floor
Near Sri Kalyana Venkateshwara Temple
Durga Nagar Colony, Punjagutta
Hyderabad - 500082

E: aimaims2018@gmail.com
P: 040-23417876 / 48544057

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